(Download) "Oasis of the Seas: The Largest Cruise Liner in the World" by Michael Taylor & Ken Mark # Book PDF Kindle ePub Free
eBook details
- Title: Oasis of the Seas: The Largest Cruise Liner in the World
- Author : Michael Taylor & Ken Mark
- Release Date : January 09, 2011
- Genre: Business & Personal Finance,Books,Marketing & Sales,
- Pages : * pages
- Size : 5219 KB
Description
The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, the corporation that commissioned the Oasis.
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